Tyler the Creator in Austin, Tx., March 2011. Photo: Tim Mosenfelder/Getty Images

Whether it’s the good, the bad or the bizarre, the bastion of creativity that the internet has become is mystifying at times. And we’re not just talking about amazing cat videos. For all the pushing and pulling that music’s relationship with the online world, it’s become a particular art form in celebrating and creating music itself. To award the brilliance-meets-ridiculousness that the web and music encapsulate, MTV’s hosting the first incarnation of the O Music Awards on April 28 in Las Vegas. Voting begins today via the OMA website and through the OMA Social Feeds like Twitter and Tumblr.

Here’s a taste of the categories and nominees:

Innovative Music Video

Arcade Fire’s “We Used To Wait”
Robyn’s “Killing Me”
Chris Milk
Cassius’s “I Love You So”
Sour’s “Mirror”
OK Go “Back From Kathmandu”
Das Racist’s “Who’s That? Broown”
Craig Wedren’s “Are We”
Andy Grammer’s “Keep Your Head Up”

Innovative Artist

Radiohead
Tyler the Creator
Kanye West
Lady Gaga
Lil B
The Flaming Lips
iamamiwhoami

NSFW Music Video

Yuck’s “Rubber”
M.I.A.’s “Born Free”
The Flaming Lips’ “The Sparrow Looks Up At the Machine”
Earl Sweatshirt’s “EARL”
UNKLE’s “Follow Me Down”

Best Independent Music Blog

Aquarium Drunkard
My Old Kentucky Blog
Gorilla vs Bear
Brooklyn Vegan
Nah Right
Arjan Writes
Hipster Runoff
Transparent Blog
Said the Gramophone
Pretty Much Amazing
Discobelle

Best Music Hashtag Meme

#fatindiebands
#awfulsupergroups
#failedrockbandmovies
#lessambitiousbands
#bustinjieber

Best Music Discovery Service

The Hype Machine
Shuffler.fm
Pandora
RCRD LBL
SoundCloud
Bandcamp
We Are Hunted
Shazam

Best Performance Series

From the Basement
Yours Truly
La Blogotheque
NPR’s Tiny Desk Concerts
4AD’s Sessions
MTV Music Group
Black Cab Sessions
A.V. Club’s Undercover
Daryl Hall’s Live From Daryl’s House
Beck’s Record Club