Katy B Descends into “Thriller” on “Witches Brew”

Katy B performs at the Wireless Festival, London, England, July 2011. Photo: Jim Dyson/Getty Images

If video budgets have decreased in recent years, no one’s told Katy B. The latest British dance-pop singer to take a crack at stateside success brings a commercial, big-budget sensibility to her video for “Witches’ Brew,” the fifth UK single from her debut album On A Mission. (Out in the US in September.)

Wind- and rain-machines’ costs be damned, “Witches’ Brew” is either the most high-concept video of the year – or has no-concept at all. After recreating Dizzee Rascal‘s Boy in da Corner cover in what looks like a sanitarium, we find the 22-year-old Kylie Minogue-heir-apparent-cum-Rinse.FM-protege writhing on the floor while a tar-like substance bubbles up from beneath a grate. That’s when the CGI takes over, cloning, blurring and spinning the singer into a post-production editor’s dream. A man in a wolf mask glares for some reason, floating books and cell phones drop by, before she lands on the abandoned set of “Thriller,” as she sings “All the others got me misunderstood.” Can you blame them? [Watch the video for "Witches Brew" here.]

 

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