When Hive caught up with Kendrick Lamar last month after the release of his critically acclaimed new album Section 80, the fledgling California rapper discussed the mindset that contributed to the album’s dark tone. “That’s just the space I’m in now,” he said. “I wanted to speak on the people that are growing up in the world today. [As] a generation I feel like we’re all lost at some point and time in our lives and I just wanted to talk about that.” This disillusionment extends to this new video for “A.D.H.D.,” eschewing the song’s drug theme for a more substantive and relatable tale of youthful ennui.
Directed by Va$htie, who’s helmed videos for Jadakiss, Kid Cudi and Theophilus London, “A.D.H.D.” shows Lamar and his crew biking aimlessly around Los Angeles before messing around in an abandoned office building with swivel chairs and coat racks. For Lamar, any lack of discernible external stimulus sparks, rather than stifles, creativity. “The focus isn’t the drugs,” Va$htie told Life + Times. “But rather, that basic human experience of apathetic youth.” In other words, dark days are dark days … but in this case, with dirt bikes. [Watch the video for "A.D.H.D." on Life + Times.]