Diplo performs at the North Coast Music Festival, September 2011, Chicago, Ill. Photo: Daniel Boczarski/Redferns

Last December, Mad Decent announced the launch of the Jeffrees mini-imprint as an outlet to curate and promote new music that errs on the side of experimental, in keeping with the label’s original mission. “We just keep getting so many submissions of cool stuff and things we want to put out, but haven’t really had the time and resources to push behind these things as a full-on Mad Decent release,” says Mad Decent General Manager Jasper Goggins. The Flosstradamus Total Recall EP, released via Jeffrees last week, fell into that gap perfectly. “They had a really cool batch of stuff that was really sample heavy, so they couldn’t really put it out legitimately, but it’s something that we thought deserved more than just a blog post … and even though we can’t really sell that stuff, it’s a cool thing to have in the catalog there.”

Fans of the Jonah Hill/Russell Brand movie Get Him to the Greek might remember Jeffrees as the infamous drug concoction that inspired Diddy to cover his house in fake wolf hair, but Jasper explains the name wasn’t originally taken from the movie. “The original idea was to do something like a butler, just presenting people with free music every week, and somebody said Jeffree,” Goggins recalls. “Then we were joking about the Get Him to the Greek thing, and the word ‘free’ is in his name, so it kinda worked out.” Although the songs are released for free on a week-to-week basis, every two months they will be compiled into a Jeffree’s EP on iTunes and Beatport, the first of which was just released, appropriately called The Jeffrees Vol. One.

Goggins also took a moment to explain why we still haven’t seen Diplo’s Express Yourself EP yet. “His original plan was to put out [three tracks] for free … [but] he ended up spending a lot of time actually working on the tracks and getting extra vocalists. It became something more than something we wanted to give away.” Two of the tracks have already surfaced, the energetic “Express Yourself” and a dubstep-laced rendition of “Bird is the Word,” besides the mini-mix album sampler. “Even though we would be putting it out on Jeffrees, we have to get artists to sign agreements, and writer’s splits, and all that kind of stuff. It’s gonna be a proper EP.”

Hit up the Jeffrees Tumblr every Thursday for new releases.