Faygo-spraying/face-painting rap duo Insane Clown Posse are plunging into social media entrepreneurship with the recent launch of Juggalobook, a Facebook-of-sorts built specifically for Juggalos/lettes. The site reinterprets many features from Facebook, but in a (possibly ironic) twist, includes vintage web services like chat rooms, forums, polls, micro-blogs and quizzes that give it a very web 1.0 feel. Aesthetically, Juggalobook is more of a Myspace reincarnation, a collection of sparsely updated profiles and NSFW-ish content (mostly Juggalettes and gross-out pics) without a “pesky” moderation process holding postings back.
The best parts though, are where the standard, boring Facebook prompts are reinterpreted into Juggalo jargon: status updates have become “What up Ninja?,” “Likes” are “whoop whoops!,” and friends are “homies.” And forget Mark Zuckerberg’s privacy invasions that plague FB nearly every month. This is a niche-fan community so by default there’s no real distinction between adding someone as a “homie” versus not, since everyone on the social network (now 12 thousand deep) shows up on your home news feed anyway. It reflects the same inclusiveness that the duo’s annual “Gatherings” revel in. [Juggalobook.]