There have been a lot of protestations over the switch to Facebook’s new Timeline format (set to activate for all brand pages today) — especially from bands and music app makers, who had to alter their products to fit the new digs. Music subscription service Spotify, however, found a way to roll with the proverbial punches, using the medium to dictate the message. Enter, “A History of Music.”

Facebook introduced us to its new Timeline profile/Page format back in September, simultaneously announcing an expanded integration with apps like Spotify that allows users to check out what music friends are listening to. Timeline, if you haven’t yet seen it, renders your Facebook profile or Page as a kind of scrapbook, organizing life events and content by year.

Spotify, it seems, has taken full advantage of the Timeline format, which allows you to enter in major life events in the past, with its new “A History of Music” layout. With events dating back to 1001 AD (the birth of Organum, apparently) the Facebook Page now acts as a kind of history lesson, including links to Spotify playlists where applicable. Spotify will be adding more events to the Timeline as the weeks go by.

Annoying layout issues aside, ideas like these — ones that take advantage of the change rather than bristle against it — signal that companies and individuals can increasingly find creative ways to express themselves within Facebook’s constantly shifting framework.