Starting at 12:01 a.m. on April 20, Marley will be available for viewing on Bob Marley’s Facebook Page — the same day that the film hits the theaters. It will cost viewers $6.99 (via PayPal or credit card) to take in the flick, a portion of which will be donated to Save the Children.
Marley’s Facebook Page is a pretty happening spot — it boasts more than 37 million fans and, last year, hosted the premiere of a tribute video created by band and charitable foundation Playing For Change on what would have been the musician’s 66th birthday.
This is hardly the first time Facebook has featured a movie rental; the site has been offering films for around a year now, kicking things off with Batman flick The Dark Knight.
For this premiere — which is apparently the first to run on Facebook and in theaters simultaneously — users will be able to use social entertainment company Milyoni‘s technology to chat with friends while watching, as well as tag and share clips. Milyoni has been used a lot in the past to host concerts and events on the social network, including The Parlotones’ live rock opera Dragonflies & Astronauts as well as scores of films and TV shows.