Don’t be fooled: the content above is the official video for “Street Knock,” and not a big-budget Reebok commercial. It seems like Swizz Beatz can’t do anything visual without flaunting the sportswear giant’s gear, and while we aren’t against anyone leveraging their status to pocket a few extra dollars, at some point his dedication to this singular shoe brand will become limiting. It’s a bit ironic, too, that this is all happening next to A$AP Rocky, who’s branded himself a fashion-forward rapper with haute taste and loyalty to niche designers. In other words, designers with the exact opposite of Reebok’s mass-market appeal. Former NBA great Allen Iverson (also on the Reebok payroll), Jadakiss and producer AraabMuzik make cameos, too, but sadly, no one’s wearing those classic Reebok Pumps.
“Street Knock” comes from Swizz Beats’ forthcoming mixtape, Limitless.